Explore the mountains and seas, marvel at scientific and technological innovation! The side of Shenzhen that makes foreign tourists linger and forget to leave

In the summer, Pengcheng is bustling with people.

During the recent Qingming Festival holiday, Shenzhen achieved double-digit growth in both the number of tourists received and tourism revenue. Faced with the upcoming May Day "Golden Week", Shenzhen has already prepared itself as a tourist city "top student". According to data released by Tongcheng Travel, as of April 16th, Shenzhen's May Day holiday hotel booking volume ranks first among popular destination cities in China. According to route data released by Hanglv Zongheng, Shenzhen is listed as one of the top ten popular domestic destinations during the May Day holiday.

"Mountain and Sea Connected City", "City of Thousand Gardens", "Industrial First City" The diverse cultural ecology and unique urban temperament make Shenzhen's nickname complex and colorful, and also make the "Shenzhen trip" more than just one aspect. And in the frequently circulated "travel ledger" of the good news, one can glimpse that the "cultural and tourism vitality" of this young city is entering the "flourishing era".

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2024 is a year when inbound tourism in Shenzhen is fully blooming. According to relevant data statistics, Shenzhen's tourism industry received 177400 overnight foreign visitors in the first quarter of 2024, an increase of 196.2% compared to the same period last year. According to the 2024 "May Day" Tourism Trend Insight Report released by Ctrip, Shenzhen ranked 8th among the popular destinations for inbound tourism during the May Day period, with a year-on-year increase of 66% in inbound tourism bookings.

"Many European and American business travelers take advantage of their leisure time to immerse themselves in the natural scenery of Shenzhen by strolling through the mountains and seas. Indian tourists, on the other hand, enjoy strolling along Huaqiangbei Pedestrian Street, selecting high-quality and affordable Chinese brand mobile phones from a dazzling array of counters. Southeast Asian tourists not only enjoy 'strolling through the East Gate', but also enjoy visiting the Shenzhen Reform and Opening up Exhibition Hall to learn about the historical changes of Shenzhen's development from a 'small fishing village' to a modern international metropolis..." Foreign language tour guide Wang Baijun said that overall, Shenzhen has a rich and diverse range of tourism forms, and foreign guests' satisfaction is relatively high.

Behind the influx of foreign friends is the fruitful achievements brought by Shenzhen's joint efforts of sea, land, and air to forge a transportation hub.

Adjacent to Hong Kong and Macau, and connected to the world, this place is home to the world-class "sea gateway" - Shekou Cruise Home Port. The high-quality and fast high-speed passenger ship transportation services make Shenzhen and other cities such as Macau, Hong Kong, Guangzhou, Zhuhai, Zhongshan form an hour long living circle, and also become the only modern international cruise home port in South China that integrates "sea, land, air, and rail".

On March 23rd, the "Peace Ship" Pacific World cruise ship docked for the first time at the Shenzhen Shekou cruise home port. Nearly 1500 international tourists entered Shenzhen to experience routes such as the ancient city of Nantou, Cantonese cuisine, Lianhua Mountain car tour, city sightseeing, and the morning tea tour in the Bay Area at sea, fully experiencing Shenzhen's natural scenery and cultural landscape. "The spirit of hard work and pragmatism in Shenzhen left a deep impression on me. After more than 30 years, I came to take a look and found that the city here has undergone tremendous changes. The historical heritage of the ancient city of Nantou also surprised me," said a Japanese Chinese tourist.

The most beautiful airport, building a tourism "Hongqiao". As one of the world's top 100 airports, Shenzhen Bao'an International Airport resumed expanding international and regional passenger routes from Shenzhen to London, Paris, Frankfurt, Barcelona, Milan, and other cities last year. As of the beginning of this year, the number of international and regional passenger routes reached 38, covering five continents worldwide. According to statistics, Shenzhen had an average daily flight volume of 1074 in March, with a total of 131 domestic routes and 39 international and regional passenger routes.

"All routes connecting Shenzhen" has become a solid foundation for the high-quality development of Shenzhen's tourism industry.

Mountains and seas connecting cities, blooming in competition, half mountains and half cities

The 1145 square kilometer sea area is "floating" with 51 islands, and the 260.5 kilometer long coastline from east to west connects 56 beaches. The Dongxiyong coastline in Dapeng New Area was rated as one of the "Eight Most Beautiful Coastlines in China" by China National Geography magazine Numerous resource endowments provide a natural panoramic stage for Shenzhen, which is born by the sea.

Nowadays, "Shenzhen Blue" is innovating. After three years of upgrading and renovation, Xiaomeisha Resort, Xiaomeisha Diecui Lake Country Park, and MGM Hotel will officially open to the public during the May Day holiday. The upcoming Golden Coast Tourism Carnival and Xiaomeisha Cultural and Tourism Project Promotion Event, with the theme of "fun enjoying salt fields and showcasing beautiful mountains and seas," will bring 10 key cultural and tourism activities, including 1 Bay Area League, 1 Grand Show, 7 major festivals, and 1 market. These activities will include the World Kite Festival, Romantic Art Festival, Paddle Competition, Water stunt Show, Xiaomeisha Hawian Carnival, and offer a cultural and tourism feast for tourists during the May Day holiday.

Shenzhen Green moistens silently. In Shenzhen, there is a main trail that spans from east to west and connects mountains and seas. With the "One Ridge, One Belt, and Twenty Corridors" as the ecological framework, it connects 20 park clusters and waterfront lake and reservoir landscapes, with a total length of about 300 kilometers. The ecological corridor connects mountains and seas, and maximizes the pattern of "mountains, seas, and cities". At present, Shenzhen is building an average of 39 new parks per year, bringing the total number of parks in the city to 1260, and the coverage rate of the 500 meter green space service radius of parks exceeds 90%.

On the other side of "blue sky, green ground, and clear water" is Shenzhen's complete urban supporting facilities. There is a well connected rail transit system here, with Subway Line 2/8 directly connecting to Meisha and Xiaomeisha. You can enjoy the sea from the subway entrance. There are currently 15 subway lines in Shenzhen, and it is expected to reach 32 by 2030, achieving city wide coverage. The four high-speed railway stations in the city connect to a national high-speed railway network of 25000 kilometers, with a 14 minute direct journey to Hong Kong, making Shenzhen a "cafeteria" for Hong Kong residents and a "backyard" for the bay area.

"Coconut chicken is my 'must-have' option when I come to Shenzhen, with fresh and sweet meat and good quality at a reasonable price." When it comes to Shenzhen cuisine, a Hong Kong tourist speaks highly of coconut chicken. It is understood that Dianping will launch a "Coconut Chicken Food Check in" welfare promotion before May Day, distributing 500000 yuan coupons to help Shenzhen's "City Cuisine" become popular.

In Qianhai, Sam's Club has a strong flow of customers; In Longhua, the opening of the customer's first store in South China is unprecedentedly grand; In Futian, Shenzhen Lao Foye Department Store's first day turnover exceeded one million High quality characteristic commercial districts "string beads into a chain", providing more choices for internationally renowned brands to land in Shenzhen. As night fell, the Shenzhen commercial district revealed another side of intertwined light and shadow. Whether it is the entertainment business district or landmark buildings, they have all become the stage of Shenzhen's light show, bringing visitors a wonderful collision of "fireworks" and "trendy flu".

According to statistics, in the first quarter of 2024, Shenzhen opened 92 new domestic and foreign first stores, which is about double compared to the same period in 2023. The mature commercial district culture and "first store economy" have become another growth pole for Shenzhen's cultural and tourism industry to attract customers.

The old industrial appearance is rejuvenated, and the hard core is forged into a "new business card"

It only took Shenzhen 40 years to transform from a "border fishing village" to a "Chinese Silicon Valley". The unique imprint of the times endows it with an innate "engineering" temperament.

1/10 of new energy vehicles worldwide, 2/5 of boarding bridges, 7/10 of civilian drones Under the atmosphere of leading the manufacturing industry, physical enterprises are growing like mushrooms after rain. The hardcore business card of being the first industrial city has also laid a new foundation for Shenzhen's cultural and tourism industry.

The Shenzhen Industrial Exhibition Hall, located in the civic center, is the first stop for most tourists to come to Shenzhen for industrial tourism. There are multiple exhibition halls in the museum, integrating industrial technology promotion, industrial product release, industrial achievement display, and investment environment promotion. From point to surface, the exhibition hall comprehensively showcases Shenzhen's world leading technological strength. The product exhibition hall here is becoming an industrial "living room".

In January this year, more than 30 tourists from the first industrial tourism group of Shenzhen tourism industry visited Tencent Binhai Building and Huawei flagship store • Zone G of Shenzhen Huawei Bantian. The two enterprises demonstrated Shenzhen's great achievements in the fields of Internet, information technology and communication for tourists. The tourists had a close understanding of the development history and technological innovation achievements of the two enterprises.

After more than a month, more than 30 well-known Philippine tourism agencies were caught in the eye of a delivery drone while inspecting industrial tourism routes in Shenzhen. The members of the inspection team stopped to take photos and experience them in person. "At the drone delivery point in the park, simply scan the QR code to place an order, and the delivery will 'fly' to the designated location within 15 minutes," the tour guide explained to the inspection team. Several members of the Philippine inspection team expressed a deep impression of high-tech products such as new energy vehicles and drones.

It is understood that from 2020 to 2022, three routes in Shenzhen were rated as "Guangdong Province Industrial Tourism Boutique Routes", and a total of 20 projects were selected for the Guangdong Province Industrial Tourism Cultivation Resource Library. 28 industrial tourism resources and 10 high-quality industrial tourism routes have become a unique new type of cultural and tourism resource in this "future city".

Natural resources and modern cities coexist harmoniously, characteristic industries and ancient city culture complement each other, and diverse cultural backgrounds blend with the temperament of the bay area The colorful and harmonious urban genes constitute the colorful background of Shenzhen's cultural and tourism industry. In the process of striving to build a world-class tourism destination, Shenzhen, the "treasure", is ready to welcome the "shining moment" of the cultural and tourism industry.